NATURAL WELLBEING

Gentle rituals and natural care, created by makers who value simplicity and balance.

FOUNDER STORIES PODCAST

Wild Ona

I chat to founder Kristina about how and why her heavenly shampoo bars are so popular with customers and fellow haircare business owners, and the childhood inspiration that still guides her path today.

Discover our Podcast

Artisan Wellbeing Products

A handpicked edit of natural wellbeing products we’ve discovered and love.

Explore and shop directly from these inspiring artisan brands.

Lore Botanicals

Oil To Milk Cleanser Jojoba Olive Rose Geranium

Bliss Botanicals

Wild Woods Soap

Scott's Apothecary

Sleep Tight Mist Lavender, Frankincense & Chamomile

FOUNDER STORIES JOURNAL

Elä Life

March 2, 2025

For Anna Schmidt, founder of Elä Life, creating moments of calm isn’t just a personal philosophy, it’s the foundation of her brand.

Inspired by a deep love of natural wellness and the mindful way of living she embraced in Scandinavia, Elä Life is a reflection of her journey—one of purpose, balance, and an unwavering commitment to sustainability.

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FOUNDER STORIES JOURNAL

Salt + Steam

June 6, 2024

From her little workshop in the rural surroundings of historic York in England, Lily Hartley works her magic on crafting herbal salts for detoxifying bathing and facial steam rituals.

Here’s her inspiring start up story.

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FOUNDER STORIES JOURNAL

Hibi Botanics

July 19, 2024

From a wild and rural childhood filled with the power of plants, an inspiring journey of personal healing and relentless pursuit of natural skincare solutions has led to the creation of Hibi Botanics.

Working from a charming garden studio on the edge of Frome, England, Rose balances motherhood with the joys of entrepreneurial success, continuously innovating and inspiring confidence in women everywhere. Here’s her story.

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FOUNDER STORIES JOURNAL

Lore Botanicals

May 21, 2025

Nestled in the creative market town of Bridport, surrounded by the vast skies and wild beauty of West Dorset, you’ll find Lore Botanicals, a thoughtful skincare brand founded by Charli Rees, a former midwife with a lifelong love of herbs, nature and nurturing.

Charli’s blends are made slowly and simply in her home kitchen, guided by years of personal experience and a deep respect for traditional plant wisdom. Here’s her founder story.

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