Emma Britton
An inspiring story of crafting a uniquely recognisable artisan style.
The Artisan Founder Journal
Our Journal shares the real stories of artisan founders—those who have made it their mission to bring unique, high-quality, and sustainable goods to the world.
From visionary makers creating one-of-a-kind jewellery to culinary artisans crafting products from farm-to-table ingredients, these stories not only highlight the artisans but also the values that drive them—sustainability, authenticity, and a commitment to their craft.
These are the stories of founders who are changing the way we think about business, products, and the impact they leave on the world.
most loved Founder Stories
Norfolk Natural Living
Nc’nean
new Founder Stories
As we move into 2025, the artisan world continues to thrive, with founders creating products that are more innovative, sustainable, and authentic than ever before.
In our journal, we continue to celebrate the most pioneering changemakers, sharing their stories and giving them a platform to inspire others.
From new entrepreneurs to established artisans, these are the voices that are shaping the future of independent, handcrafted businesses.
Luxe Rebel Leather Co.
What is an Artisan Business?
In a world where imitation is easy and mass production is everywhere, the true artisan brands stand apart.
An artisan business crafts products of their own design in-house. They are the ones who create with intention, who have spent years honing their product, and whose work is a reflection of their skill and dedication.
At The Artisan Founder, we seek out those brands—the founder-led businesses who pour themselves into what they do, not just for profit, but because they couldn’t imagine doing anything else.
Their products tell a story, shaped by time, passion, and an unwavering commitment to originality.
Sustainability and Ethical Practices
A core principle of many artisan founders is their dedication to sustainable and ethical practices. In our journal, we shine a spotlight on how these businesses prioritise environmentally friendly methods—from sourcing materials responsibly to using ethical production processes.
These founders understand that the future of their businesses lies in creating products that are not only beautiful but also sustainable. By supporting them, you’re not just investing in high-quality products—you’re supporting a more ethical and sustainable way of doing business.
How to Feature in The Artisan Founder
Do you have a founder story to share?
Your brand could feature in our Journal or Podcast.
Join The Artisan Founder
Looking to promote your Artisan Business in our Product Directory?
ALL FOUNDER STORIES
Emma Britton
An inspiring story of crafting a uniquely recognisable artisan style.
Elä Life
How Slowing Down Led to a Brand Rooted in Wellness.
Luxe Rebel Leather Co.
A story of crafting heirloom leather garments and redefining fashion as an art form.
Sweet + Wild
An inspiring story of crafting the ultimate feel-good food.
Every Story
A story of transformation, determination, and a commitment to the art of slow, thoughtful making.
Chroma Nima
How a Passion for Colour Theory and Ethical Practices Redefined Cashmere Design.
Poppy Treffry
Turning Passion for Embroidery into a Vibrant Business Rooted in Cornwall.
Sunnyfields Apiaries
How Embracing Rural Life Led to a Passion for Beekeeping and a Blossoming Business.
The Power of Scent
Using Scents To Transform Your Wellbeing, with Abbie Price & Roanna Day
VED COOKS
A STORY OF TURNING FOOD WASTE INTO BEAUTIFUL, SUSTAINABLE TABLE LINENS.
Hibi Botanics
HOW A QUEST FOR SKIN HEALTH GREW INTO A FLOURISHING NATURAL SKINCARE BUSINESS.
Wild Ona
How daydreaming of childhood Summers inspired a thriving cottage business.
Earthsong Seeds
The Herbalists Bringing Nature’s Medicine Cabinet to Your Garden.
Salt + Steam
From a kitchen table to global stockists, the inspiring story of a one woman business.
Olive Tree Home
A story of following your senses and embracing organic growth.
Adaptogenic Apothecary
The herbal alchemists turning medicinal mushrooms into potent wellbeing blends.
Nc’nean
The quiet rebels who are tearing up the whisky rulebook and being led by nature.
Yarmouth Oilskins
A pioneering founder story celebrating over 120 years of British craftsmanship.
Prenoa
A story of honouring moments in history and crafting family heirlooms.
Norfolk Natural Living
Combining nature & craftsmanship to bring joy to our daily rituals.
Wildwood Paper
The joys of growing slowly and enjoying the view.
ALTERME HOME
A story of pivoting and finding true direction.
Hand of Fatima
A story of triumph, transformation and a touch of Mediterranean magic.
MadeKind
A story of two friends with a shared vision for creating safe cleaning products.
Moira Patience
The art of Crafting Bespoke Heirlooms Inspired by the rugged Scottish Landscape.
Breakin’Bread
From a humble family recipe to becoming a deli favourite.
Sarah Breese Design
The alchemy of gathering green and turning it to gold.
Hilda Carr Pottery
On growing a therapeutic hobby into a global business.
Highland & Herringbone
The inspiring journey of a young entrepreneur and her first business.
Only Through Shadows
An inspiring story of starting over and finding true direction.
Lam Lighting
On finding a new way of living and keeping a craft alive.
Wild Sage + Co
A story of getting back to ancestral roots and the healing power of plants.
Great House Farm Stores
A story of creativity and connection, from the hills of South Wales.