The Journal

Meet the makers crafting unique original products.

WILLOW AND FINCH
WILLOW AND FINCH

Founder Stories

Willow & Finch

Nestled in the quiet countryside near Topsham in Devon, Elodie Buckley has turned a school project into a thriving artisan bakery and at just 20 years old is already 4 years into running her business, crafting delicious award-winning cookies.

WILLOW AND FINCH

Willow & Finch

September 6, 2025
A story of turning early inspiration into a thriving, thoughtful business
Warwickshire Gin

Warwickshire Gin Company

August 16, 2025
Celebrating curious local stories through small-batch spirits
Twisted Eye Furniture

Twisted Eye

August 9, 2025
A story of discovering a new direction and crafting with soul.
Coast Candle Co

Coast Candle Co.

August 2, 2025
A story of scent-led memory and the nostalgia of a place we can call home.

MORE FOUNDER STORIES

1944 Classic Thrift Coin Necklace

Prenoa

April 26, 2024
A story of honouring moments in history and crafting family heirlooms.
Kate Smith Prints

Kate Smith Prints

July 5, 2025
A story of woodland wonders and finding healing through creativity.
Coast Candle Co

Coast Candle Co.

August 2, 2025
A story of scent-led memory and the nostalgia of a place we can call home.
010. MadeKind

MadeKind

March 20, 2024
A story of two friends with a shared vision for creating safe cleaning products.
Rosanna Reade

Rosanna Reade

June 21, 2025
A story of following curiosity, finding momentum, and storytelling through art
Warwickshire Gin

Warwickshire Gin Company

August 16, 2025
Celebrating curious local stories through small-batch spirits
009. Moira Patience Fine Jewellery

Moira Patience

March 15, 2024
The art of Crafting Bespoke Heirlooms Inspired by the rugged Scottish Landscape.
Hand of Fatima

Hand of Fatima

March 28, 2024
A story of triumph, transformation and a touch of Mediterranean magic.
Storms & Saint

Storms & Saint

August 30, 2025
A story of jewellery inspired by contrasts
Wildwood Paper

Wildwood Paper

April 16, 2024
The joys of growing slowly and enjoying the view.
Emma Britton

Emma Britton

March 14, 2025
An inspiring story of crafting a uniquely recognisable artisan style.
valentinakarellas.com

Valentina Karellas

May 7, 2025
A quietly determined journey into slow fashion and zero-waste design.
WILLOW AND FINCH

Willow & Finch

September 6, 2025
A story of turning early inspiration into a thriving, thoughtful business
Lore Botanicals

Lore Botanicals

May 21, 2025
A story of trusting the path and creating something that was always waiting to be made
Poppy Treffry

Poppy Treffry

December 4, 2024
Turning Passion for Embroidery into a Vibrant Business Rooted in Cornwall.
012. ALTERME HOME

ALTERME HOME

April 3, 2024
A story of pivoting and finding true direction.
VED COOKS

VED COOKS

July 31, 2024
A STORY OF TURNING FOOD WASTE INTO BEAUTIFUL, SUSTAINABLE TABLE LINENS.
020. Salt + Steam

Salt + Steam

June 6, 2024
From a kitchen table to global stockists, the inspiring story of a one woman business.
Asherah Jewellery

Asherah Jewellery

July 12, 2025
The powerful act of preserving culture through craft
016. Yarmouth Oilskins

Yarmouth Oilskins

May 2, 2024
A pioneering founder story celebrating over 120 years of British craftsmanship.
005. Highland & Herringbone

Highland & Herringbone

February 29, 2024
The inspiring journey of a young entrepreneur and her first business.
Twisted Eye Furniture

Twisted Eye

August 9, 2025
A story of discovering a new direction and crafting with soul.
008. Breakin'Bread

Breakin’Bread

March 10, 2024
From a humble family recipe to becoming a deli favourite.
031. Luxe Rebel Leather Co.

Luxe Rebel Leather Co.

February 15, 2025
A story of crafting heirloom leather garments and redefining fashion as an art form.
001. Great House Farm Stores

Great House Farm Stores

February 29, 2024
A story of creativity and connection, from the hills of South Wales.
Sam-Andrew-Moon

Sam Andrew

June 13, 2025
A story of returning home, rediscovering a craft, and embracing the beauty of making.
WHIST CANDLES

Whist

July 19, 2025
A story of resilience, ritual, and quiet belief.
BB-natural-soap-bars

Bare and Bloom

June 28, 2025
A story of rediscovery, quiet beginnings, and the power of following curiosity.
002. Wild Sage + Co

Wild Sage + Co

February 29, 2024
A story of getting back to ancestral roots and the healing power of plants.
Every Story

Every Story

January 5, 2025
A story of transformation, determination, and a commitment to the art of slow, thoughtful making.
004. Only Through Shadows

Only Through Shadows

February 29, 2024
An inspiring story of starting over and finding true direction.
Wild Ona

Wild Ona

July 9, 2024
How daydreaming of childhood Summers inspired a thriving cottage business.
Kathleen Appleyard Jewellery

Kathleen Appleyard Jewellery

May 30, 2025
A story of returning to what matters and making space to create again
007. Sarah Breese Design

Sarah Breese Design

March 5, 2024
The alchemy of gathering green and turning it to gold.
003. Lam Lighting

Lam Lighting

February 29, 2024
On finding a new way of living and keeping a craft alive.
006. Hilda Carr Pottery

Hilda Carr Pottery

February 29, 2024
On growing a therapeutic hobby into a global business.
026. Sunnyfields Apiaries

Sunnyfields Apiaries

October 18, 2024
How Embracing Rural Life Led to a Passion for Beekeeping and a Blossoming Business.
014. Norfolk Natural Living

Norfolk Natural Living

April 22, 2024
Combining nature & craftsmanship to bring joy to our daily rituals.
017. Nc'nean

Nc’nean

May 9, 2024
The quiet rebels who are tearing up the whisky rulebook and being led by nature.
Hibi Botanics

Hibi Botanics

July 19, 2024
HOW A QUEST FOR SKIN HEALTH GREW INTO A FLOURISHING NATURAL SKINCARE BUSINESS.
028. Chroma Nima

Chroma Nima

December 8, 2024
How a Passion for Colour Theory and Ethical Practices Redefined Cashmere Design.
021. Earthsong Seeds

Earthsong Seeds

June 13, 2024
The Herbalists Bringing Nature’s Medicine Cabinet to Your Garden.
Hires Hires 7476 67c7261be54f7 Scaled

The Dorset Ginger Company

April 19, 2025
How one couple turned a favourite local remedy into a growing ginger drinks business.
SweetWilds Mini Pieces RRP 14.00 For A Box Of 8 Pieces 678e72761a5ff

Sweet + Wild

January 25, 2025
An inspiring story of crafting the ultimate feel-good food.
Elä Life

Elä Life

March 2, 2025
How Slowing Down Led to a Brand Rooted in Wellness.
louise levine

Louise Levine

June 6, 2025
A story of healing, sea air, and following joy through paint
Anna Åström

Anna Åström

July 26, 2025
A story of capturing nature's peace, one tiny brushstroke at a time.