WILD SAGE + CO
about
The Artisan Founder
The Artisan Founder celebrates the world’s most beautiful artisan creations and the stories behind them.
Explore our Journal, Podcast and curated directories to discover unique products, thoughtful gifts, and hidden retreats.
From small-batch gins and handcrafted homewares to one-of-a-kind experiences like staying in a locally crafted woodland cabin or sailing the salt-marshes in a restored fishing vessel, each listing reflects a devotion to authenticity, beauty, and craftsmanship.
Unearth something special and connect with the founders who bring these remarkable creations to life.
Sign up for hand-picked special offers and promo codes from our trusted artisan members.
hello
As the founder of The Artisan Founder, my journey here has been driven by a single, unwavering mission: to elevate artisan brands above the overwhelming noise of the mass produced and introduce consumers to a more intentional, sustainable way to shop.
I founded this platform with a vision to celebrate pioneering artisans, but without compromising their hard-earned profits.
Unlike typical online marketplaces or directories who take a cut from sales in the form of commission, we’ve taken a different approach.
We feature brands for free in our Journal and charge an annual fee for inclusion in our Marketplace & Directory, directing visitors straight to the brand’s own website.
This ensures that when a customer falls in love with a product, or wants to make a booking, every penny of an individual sale goes directly to the person/company who created it.
It’s a model built on fairness, respect, and genuine support.
Quality & Craftsmanship of natural materials are the common threads linking the brands we feature.
Creating a fair platform where Artisan brands large or small, old or new, get equal exposure alongside each other in search results has always been at the core of this creation.
the artisans
Thank you.
Thank you to the founders who are sending us their inspiring stories for our Journal and our Podcast guests for sharing their time.
Thank you to the kind words flooding in from consumers who are delighted to have found a new place to discover something special.
Lyndsey James, Founder.
LYNDSEY JAMES IS A DIGITAL CONSULTANT ON A MISSION AND HAS featured AS AN expert for:
PROMOTE & SELL YOUR HANDMADE PRODUCTS
At The Artisan Founder, we empower handmade product sellers by providing a platform to connect customers with high-quality artisan goods.
The Artisan Founder is a commission-free platform.
Our service is commission-free, providing direct connections between customers and your website by showcasing your products in our exclusive directory. Membership costs just £20/mo.
Do you have a founder story to share? We’d love to hear from you.
Submit your website and we’ll be in touch.
LEARN NEW SKILLS TO ELEVATE YOUR BUSINESS
As a business advisor I work with Artisan brands large and small to help them grow and have educated over 10,000 business owners across the globe through e-courses, public speaking events and bootcamps since 2010.
Starting my own retail journey in the pre social media era of the early noughties, means that I teach proven methods of marketing with long term success in mind, instead of encouraging businesses to jump onto the latest hack or trend.
The Artisan Founder Academy is the new home for my e-courses and events.
and then