NATURAL WELLBEING

Gentle rituals and natural care, created by makers who value simplicity and balance.

Founder Stories

Lore Botanicals

Nestled in the creative market town of Bridport, surrounded by the vast skies and wild beauty of West Dorset, you’ll find Lore Botanicals, a thoughtful skincare brand founded by Charli Rees, a former midwife with a lifelong love of herbs, nature and nurturing.

Charli’s blends are made slowly and simply in her home kitchen, guided by years of personal experience and a deep respect for traditional plant wisdom. Here’s her founder story.

Artisan BRAND SPOTLIGHT

Lore Botanicals

Bridport, UK.

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Artisan Wellbeing Products

Crafted in the UK

Bliss Botanicals

Wild Woods Soap

Lore Botanicals

Rosehip Jojoba Squalane Facial Oil – all skin types

The Vely Soapery

Natural Mini Guest Soap

FOUNDER STORIES JOURNAL

Elä Life

March 2, 2025

For Anna Schmidt, founder of Elä Life, creating moments of calm isn’t just a personal philosophy, it’s the foundation of her brand.

Inspired by a deep love of natural wellness and the mindful way of living she embraced in Scandinavia, Elä Life is a reflection of her journey—one of purpose, balance, and an unwavering commitment to sustainability.

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FOUNDER STORIES JOURNAL

Adaptogenic Apothecary

May 16, 2024

Sisters and co-founders Jodie & Paris and Herbalist Sara are the alchemists/three wise women behind the Adaptogenic Apothecary.

From the south coast of England they blend powerful powders using medicinal mushrooms and adaptogens, crafted to support optimum health.

Their creation was a originally a response to their own perimenopause symptoms and now supports male & female wellbeing for customers worldwide. Here’s their story.

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FOUNDER STORIES JOURNAL

Hibi Botanics

July 19, 2024

From a wild and rural childhood filled with the power of plants, an inspiring journey of personal healing and relentless pursuit of natural skincare solutions has led to the creation of Hibi Botanics.

Working from a charming garden studio on the edge of Frome, England, Rose balances motherhood with the joys of entrepreneurial success, continuously innovating and inspiring confidence in women everywhere. Here’s her story.

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FOUNDER STORIES JOURNAL

Salt + Steam

June 6, 2024

From her little workshop in the rural surroundings of historic York in England, Lily Hartley works her magic on crafting herbal salts for detoxifying bathing and facial steam rituals.

Here’s her inspiring start up story.

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