As the founder of The Artisan Founder, my journey here has been driven by a single, unwavering mission: to elevate artisan brands above the overwhelming noise of the mass produced and encourage a more intentional way to shop. 

It’s not just about getting noticed; it’s about being appreciated for the craftsmanship, the creativity, and the human touch that goes into each product, destination or experience.

It’s also about being elevated and recognised, in a world of dupes and copycats, as the true pioneers – the originals.

I founded this platform with a vision to celebrate pioneering artisans without compromising their hard-earned profits.

Unlike typical online marketplaces or directories who take a cut from sales in the form of commission, we’ve taken a different approach. 

We feature brands for free in our Journal and charge an annual fee for inclusion in our Marketplace & Directory, directing visitors straight to the brand’s own website. 

This ensures that when a customer falls in love with a product, or wants to make a booking, every penny of an individual sale goes directly to the person/company who created it. 

It’s a model built on fairness, respect, and genuine support.

Quality is the common thread linking the brands we feature. 

Creating a fair platform where Artisan brands large or small, old or new, get equal exposure alongside each other in search results has always been at the core of this creation.